For the city.
For the culture.

Charlotte's Original Lifestyle and Apparel Brand
Shop Now
Official Crown 27oz Tritan Wide Mouth Water Bottle
$ 29.99
Charlotte Throwback Hoodie
$ 125.00
City of Charlotte Official Crown Applique Crew Neck Sweatshirt
$ 85.00
704 Logo 24oz Vacuum Insulated Stainless Steel Bottle
$ 39.99
704 Logo A-Frame Hat
$ 38.00
Let's Ball T-Shirt
$ 38.00
City of Charlotte Official Crown Adjustable Hat
$ 38.00
704 Logo Performance Curved Hem Hoodie
$ 95.00

704 Brand

Shop

City of Charlotte

Shop

Fan Gear

Shop

UNC Charlotte

Shop

T-Shirts

View all
Queen City Hoops T-Shirt
$ 38.00
704 Logo T-Shirt
$ 38.00
Golden Hour T-Shirt
$ 38.00
704 Shop Queen City T-Shirt
$ 38.00
View all
45 products

Sweatshirts

Shop Now

Hats

View all
City of Charlotte Official Micro Crown Dad Hat
$ 38.00
City of Charlotte Official Micro Crown Dad Hat
$ 38.00
704 Logo A-Frame Hat
$ 38.00
704 Logo A-Frame Hat
$ 38.00
View all
13 products

Collaborate With Us

Partner with 704 Shop to create exclusive designs and products
Learn More

FREE SHIPPING

Spend $100 or more

FREE RETURNS

Quick and easy returns on all orders

LOCAL

Designed in Charlotte, NC