Founded in 2013, 704 Shop is Charlotte’s original lifestyle and apparel brand, fusing contemporary streetwear design with hometown pride. Our super-power is creating custom apparel that brings people together. We are designers and researchers who passionately believe that brands should have thoughtfully designed apparel that makes an impact and better connects customers, employees, and communities. Through strategic partnerships and an emphasis on quality, we are redefining what it means to support local and cultivate community.