Heather-gray hoodie with the Madison arched lettering varsity-collegiate design on the chest.

Madison Neighborhoodie (Madison, WI)

Regular price$ 65.00
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Madison, between two lakes and centered on the Capitol dome. This hoodie carries the name of the city that gave the Midwest its best farmers market, its most walked square, and a shoreline that people never stop talking about.

The Dane County Farmers' Market has circled Capitol Square since 1972. The sun still sets over Mendota the same way it always has. Some things are worth putting on your chest.

Heather-gray fleece, midweight, runs true to size.

About 704 Shop

704 Shop is Charlotte’s original lifestyle and apparel brand, fusing contemporary streetwear design with hometown pride.

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