Heather-gray hoodie with the South End Hartford varsity arched lettering design on the chest.

South End Neighborhoodie (Hartford)

Regular price$ 65.00
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The South End hoodie is for the Franklin Avenue regular. The one who knows the pastry case at Modern Pastry Shop, has a standing spot at Columbus Park, and considers the Lower Park Trail a commute.

Hartford's South End has been a neighborhood of kitchens, congregations and corners for generations, and this is what wearing that looks like. Heather-gray fleece, printed chest design, built to be worn on the block or away from it when you want people to know where you're from.

About 704 Shop

704 Shop is Charlotte’s original lifestyle and apparel brand, fusing contemporary streetwear design with hometown pride.

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