"We're three former UNC Charlotte college roommates with a huge passion for our hometown."

Who We Are

Scott Wooten

Born and raised in Charlotte, NC, Scott is the idea man behind 704 Shop.  Focusing on day-to-day operations, he does most product designs, website maintenance, and manages social media interactions.  Scott moved to Pittsburgh, PA in 2006 for a job and was instantly enamored with the amount of pride in the city.  He noticed there was a multitude of different apparel brands that the city was very loyal to and it made him wonder why seemingly nothing like this existed in Charlotte.  He set out to change that with the help of Jerri & Chris.  Scott loves collecting sneakers, traveling with his family, and  DJ'ing.

Jerri Shephard

Jerri grew up Statesville, NC and moved to Charlotte to attend UNC Charlotte for college.  His background is in finance and has worked in the banking industry since 2005 where he is now a sales and risk analyst. Keeping his hands on the pulse of every product that comes in or out of 704 Shop, Jerri oversees inventory management and fulfillment to ensure you get your product swiftly after you order. He also directs, shoots, and edits video and produces motion animation for the company. Jerri enjoys playing many sports including basketball and baseball, spending time with his family and working on video/production.

Christopher Moxley

Chris was born and raised in Charlotte, NC and is an alum of UNC Charlotte's Belk College of Business and the Business Honors Program. His background is in financial services, where he specialized in retirement planning, data privacy and protection, risk management, and control testing. Chris also brings an entrepreneurial spirit, as he previously ran his own recording studio. Chris focuses on enhancing business strategy, expanding business relationships, and widening brand visibility. He is passionate about volunteering, currently serving on the Charlotte Regional Business Alliance Foundation Board as Chair, the Charlotte Regional Business Alliance's Executive Committee and Board of Trustees, the UNC Charlotte Foundation Board of Directors, and the Greater Steps Scholars Scholarship Fund Alumni Committee. He loves music, personal fitness, traveling, movies, documentaries, has a broad interest in all things fashion, and is a member of MALIK Fraternity, Inc., serving as the National Executive Director.

Our Core Values

The Brand

704 Shop is the Charlotte region's original lifestyle brand, bringing together hometown pride and premium streetwear products. Founded in 2013, we operate both online and out of our flagship storefront in historic South End. We're experienced in relationship building, boasting collaborations with the City of Charlotte to expand visibility and affinity for the Official Charlotte Crown (the only local company with this right), UNC Charlotte to elevate the perception of the University and further engage its students, alumni, and partners, the PGA for exclusive products for the historic 2022 President's Cup™, Major League Soccer's Charlotte FC to bring forth an additional layer of fan engagement, and more. We continue to break new ground, redefine what it means to "support local," and bring the "704" community a brand that everyone can be proud of. Whether you're a born and raised native, transplant new to the area or living elsewhere but grew up in the Charlotte region, 704 Shop is built for you.

The 704 Shop Promise

704 Shop is dedicated to doing its part to bring people together to be part of a broader conversation supporting positive change and culture. We believe that our products and services connect our supporters to each other and to the region and can serve as the fabric through which meaningful connections endure. As such, we strive to bring you the very best in high quality apparel and other branded products with the goal of equating your product satisfaction and enjoyment with your pride in the 704 area code. We additionally support positive change and culture through non-profit Board service, public speaking, championing upward mobility by supporting college scholarships, supporting the vast ecosystem of local non-profits, using our storefront as a community gathering space to build connections, and always putting our customers' experience at the forefront, firstly by treating them with dignity and respect. It is through these efforts that we deliver on our promise and bring our mission to life.   

Historic South End Location

Since December 2017, our flagship storefront has been located in the heart of Historic South End's urban retail core at 1616 Camden Rd, Suite 140. The storefront serves customers 7 days a week, including several holidays. With tons of mixed-use development, South End has become THE hotspot for young professionals and experience seekers in Charlotte. Expect new and rotating releases and community events. Sign up for the newsletter to be the first to know about new drops and special guests! 
See footer for hours and location.

Charlotte-Douglas Airport Location

In Collaboration with the University of North Carolina at Charlotte, we opened a new retail location at CLT on Concourse B. The retail location is designed to entice travelers to show their Charlotte pride and buy local. A range of merchandise, many of which feature the University's or the City of Charlotte's licensed marks include t-shirts, hoodies, sweatpants, polos, hats, drink ware, and other unique giftables. A limited-time line of premium 704 Shop Process™ Line pieces are also available to shoppers looking for fashion-forward wardrobe staples. See footer for a link to hours and location.

Hometown 704 Shop Opens Airport Store

Hometown pride is now on display for the millions of people who travel through Charlotte.

- Charlotte Newsroom

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Flying High

University elevates presence in Charlotte Douglas International for the holiday season. 

- University of North Carolina at Charlotte

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