Heather-gray hoodie with the South Side varsity arched lettering design on the chest.

South Side Neighborhoodie

Regular price$ 65.00
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  • In stock, ready to ship
  • Backordered, shipping soon

This one is for the people who closed Fat Head's on a Tuesday because they had nowhere else to be. East Carson Street built a reputation block by block, dive bar by dive bar, and this hoodie carries that address without dressing it up.

Fat Head's poured serious craft beer in the South Side Flats for more than 30 years. The booths were worn in. The bartenders knew your order. That era closed in 2026. The neighborhood is still here, still showing up. So is this hoodie.

  • Unisex, Fits True to Size
  • 10 oz Cotton/Polyester Fleece
  • Self Faced Hood Lining
  • Split stitch double needle sewing on all seams
  • Machine Wash Cold, Hang Dry for longest life

About 704 Shop

704 Shop is Charlotte’s original lifestyle and apparel brand, fusing contemporary streetwear design with hometown pride.

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